Community Focus: Find the right audience. Assisted-living facilities can look like luxury apartments or modest group homes, but they are staffed with aides who can help residents take a shower, get out of. The primary purpose of Moz Local is to positively affect your visibility on Google by enabling you to publish location data and maintain its consistency in bulk. The phrase “local search ecosystem” is used to describe the existence of multiple websites, directories, platforms, and apps that list, distribute and share information about local businesses. Business information is then delivered via search results. 8. But Port Angeles is only a few miles away. Discover valuable keyword phrases and topics. Impact on local. Bonus Step #1: Get More From Your Internal Links. Moz Local for small businesses. org”, but allow the crawler to “check external links”. If older locations appear in this list- go ahead and start a sync. Moz API Power your SEO with our index of over 44 trillion links. Check back often as new content is added regularly! The best way to build you SEO skills is to practice on a live site. STAT SERP tracking and analytics for enterprise SEO experts. Peter J. Moz Local Raise your local SEO visibility with complete local SEO management. The original update hit the United States in July 2014. The thin red line that runs across all the search engines is simple: sites with local hosting and a national top level domain (preferably with keyword in domain name) get favoured in SERPs. Compare SEO Products See which Moz SEO solution best meets your business needs. Access and compare link metrics across pages while viewing any SERP. 4. In SEO, good content can also drive links to your website, which in turn helps to increase your search traffic from Google. Rob is VP of R&D at Moz. Manage all your listings in real-time (and in one place), plus streamline review management and social media posts with this feature-filled tool. Google’s “People Also Ask”. Key Features: Profile Completeness and Listing Scores: Understand how to improve your profiles and identify which listings need attention. A hyperlink (usually just called a link) is a way for users to navigate between pages on the Internet. Moz crunches data from more than 10 different sources—including Google, Yelp, and Facebook—to score your brick-and-mortar business on how it looks online. Takeaways. Input your domain in the top and the domains you want to mine link ideas from in the fields beneath, as depicted below. If you're enjoying this chapter so far, be sure to check out the keyword research episode of our One-Hour. Financial. Q6. Tree lighting, live Christmas music, a visit from Santa. How to get started with the Moz API V2 and what’s needed for authentication. Traditionally, the phrase Technical SEO refers to optimizing your site for crawling and indexing, but can also include any technical process meant to improve search visibility. The Buchart Gardens, a must see when visiting Victoria Island. I'm going to look at all of the. If the images cannot be loaded—for instance, when the network is down—the background color will be used as a fallback. To change your Moz Local subscription via the subscriptions page of your account, follow these steps: Log into your Moz account and head to the Subscription Summary page via the menu on the top right. It can’t be copied and pasted anywhere else because the value of the content is tied to the value of the location itself. While located at the place of business, search on Google for that phrase and click on the local pack to be taken to the full local search results,. Complete Local SEO Management. ENG-English. Within this section of the Help Hub, you can learn…. The shortcoming of this approach is that 1–4 are often hit or miss. I talked about this topic at MozCon in 2022. A hyperlink (usually just called a link) is a way for users to navigate between pages on the Internet. Moz Keyword Explorer: World's most accurate keyword research tool for SEO with over 500 million keywords. For each client who asks you how to rank beyond their physical location, there will be a unique answer. It’s also one of the most effective ways to retain clients. g. 98 minutes | FREE with a Moz Subscription or Free Trial! Valued at $59. The first result is the add-on we want, so go ahead and install it. 1. 8% find even more pleasure in writing as many as 4-6 reviews, and those who find themselves equal to penning 7-10 reviews are praiseworthy local business supporters, indeed. SEO is all about testing and reporting on the. The terms local search engine optimization (local SEO) and local business marketing are often used synonymously with local search marketing. The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. org vocabulary is the ultimate collab. txt File” field. Navigate to Mode > Spider, enter your website’s home page URL and click “Start. Local Search Ranking Factors: Explore all the signals Google uses to rank local businesses. I’ve provided common SEO deliverables that support each of these steps; however, this is by no means an exhaustive list. This six-part Certification is focused on local SEO, combining video lessons with tasks and knowledge checks to gauge your understanding! You’ll receive nearly six hours of on-demand, instructor-led content, covering the fundamentals, local competitor research, location data management, reputation management, and measuring and tracking success. Update Your Location Profile. All locations that are not brand new should be synced. Essentially that's saying, "Hey, I better build some content if I want to target this keyword. If clients fill out this information properly, you can save a lot of time and also help identify major issues right off the bat. Start with Moz Local. Explore a deeper level of SERP tracking technology, including daily rank tracking, from Moz & STAT. Search engines use links to crawl the web. Preview your post in the panel on the right. From the location Directories tab, click on the Connect button from the Google Search panel. Moz Pro Pricing. Replace the filler text with the businesses outranking you in the local finder. Compare SEO Products See which Moz SEO solution best meets your business needs. This will give you a list of closely-related keywords, sorted by relevance. Impact on local. SEO Learning CenterRanking Opportunities Report - Moz Pro. The Beginner's Guide to Content Marketing : If you’re brand new to. GMB-specific features like Google Posts, Google Q&A, and image/video uploads are. A white-label is a site which sells your products directly but under a different domain, brand or company name. Create an SEO tracking. The Mobile SEO Stack:. Raise your local SEO visibility with easy directory distribution, review management, listing updates, and more. . Moz Local Raise your local SEO visibility with complete local SEO management. Local business listings, review responses, and social media posts are all publications. Moz Pro Your all-in-one suite of SEO essentials. No one likes standing in line, but there’s one queue you should get in this summer and that’s for Google Search Labs so that you can get the earliest possible access to the new Search Generative Experience (SGE. STAT SERP tracking and analytics for enterprise SEO experts. 4. Don’t do local sponsorships if you need fast turnaround. Check it out - bit. STAT is built to give SEO experts a competitive edge, providing granular search data for deeper SERP insights. Thank you for choosing Moz Local to manage your brand’s location data — we’re happy to have you! We’ll be walking you through the most important aspects of the product to help Moz Local start working for you as quickly and effectively as possible. 11% of my traffic leaves to go to Moz. Step 2: Analyzing the results. If you click that “nearby” filter, Google modifies your search (e. Note: Even if the images are opaque and the color won't be displayed in normal circumstances, web developers should always specify a background-color. Basics. This is where Moz Local Premium steps in - an advanced version of the standard Moz Local service that promises to take your local SEO efforts to new heights. What I'm going to discuss in this post is the. Google Analytics 4 is a new take on App + Web properties and flows all data into one stream. Download now. It’s quick and easy and it helps to build trust and legitimacy for your local business, and helps your business in local search rankings. Structured data is a system of pairing a name with a value that helps search engines categorize and index your content. The hreflang attribute adds a signal to search engines that a user querying in language "x" will want this. Help With Moz Local. If you are managing more than one location in Moz Local, there is further information available in our managing multiple locations guide. I'm just going to paste in the URL to the Beginner's Guide to SEO in Keyword Explorer. Beginner's Guide to SEO The #1 most popular introduction to SEO, trusted by millions. Make sure your on-site optimizations are up to snuff. MozBar is a free Chrome Extension that makes it easy to get link metrics and do all your SEO on the go. You can see how these factors play together in the diagram below. 710 million people , making Europe the 3rd largest continent in terms of population right after Asia and Africa. I’ve been seeing this factor’s increased importance for at least the past year, and clearly others have noticed as well. In order for the location setup process to be considered finished, step 5 must be completed. Conduct thorough keyword research. This cheat sheet is your fast track to squeezing the most you can out of what. Download the free SEO Cheat Sheet. Below, we will outline information regarding the Certifications currently offered through Moz Academy. n+n2, n-n2, n/n2, n*n2, n^n2 and n% of n2. Standard plan starts at $99/month, Medium plan $179/month, Large plan $299/month, and Premium plan $599/month. Hours of operation. Moz Local gives you local reporting tools such as the Visibility Index, online presence score, and profile completeness, so you know when to take action and when to show off. We introduce an SEO game plan, break that plan down to 4 weeks, and focus on how the Moz Pro tools can help you every step of the way! This is an on-demand instructor-led course that combines videos, tasks, and various resources to help you better. review management, is only available on the Moz Local Preferred and Elite plans whereas review monitoring is available with the Lite plan and above. Compare SEO Products Step 1: Gather the facts. Sometimes referred to as search-what-you-see, in the context of SEO, visual search is the act of querying a search engine with a photo rather than with text. Detect Intent: Form & Function. Moz API Power your SEO with our index of over 44 trillion links. On-site SEO refers to optimizing both the content and HTML source. Beginner's Guide to SEO The #1 most popular introduction to SEO, trusted by millions. Moz Local Essential is our new entry-level solution, designed to enable local businesses with one or dozens of locations to easily capitalize on best practices and the latest trends in local SEO. . It explains key concepts like how search engines work, keyword research, and the importance of links. Title tags are the second most important on-page factor for SEO, after content. At Path Interactive, we conducted a survey of 1,400 respondents to better understand how they search, how they feel about Google’s search. The back end includes the web servers, their network connections, the use of CDNs, and the back-end application and database servers. Select the Competition tab. Selling to other businesses is a discipline of its own, and where the model is right, local SEO can be a tremendous boon to building B2B relationships. Selling to other businesses is a discipline of its own, and where the model is right, local SEO can be a tremendous boon to building B2B relationships. For all other types of businesses, there is a 20% discount on the annual subscription. If you are looking to build your own capabilities, the Moz Academy offers a wide array of courses. Watch the traffic roll in. What sets the local business apart from their virtual counterparts is the concept of proximity. Google cares about search intent. e. There are a number of ways to track the performance of a link-building campaign; which methods are chosen largely depends on the tactics deployed. The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Customer Feedback in Moz Local contains consumer sentiment for your location, tracked by the software. Moz Local Raise your local SEO visibility with complete local SEO management. Take a free 30-day trial and see what you can achieve:Fighting Review Spam: The Complete Guide for the Local Enterprise; Follow Mike Blumenthal and Joy Hawkins for frequent reporting on local spam, and keep tuning into the Moz blog. Use this endpoint to get a list of links to a target. Serpstat Local SEO. High-quality inbound links or backlinks. Moz API Power your SEO with our index of over 44 trillion links. Once complete, you will have the option to add your newly earned Moz Certifications to your LinkedIn profile. In SEO, good content can also drive links to your website, which in turn helps to increase your search traffic from Google. Individually owner-verified local Plus page. Once you’ve set up a campaign in Moz Pro to track your target site, subdomain, site section, or page, take the following steps to perform a full competitive local SEO analysis: 1. Do I have to provide a credit card for free access?. For example, you can see that 3. 1. Moz Local Raise your local SEO visibility with complete local SEO management. Free trial:6 of the Best Local SEO companies. A score of 31%-60% is considered a Medium Spam Score. Leverage The Competition. Please note: Locations will not begin to sync with all directories until the primary category and phone number are entered via the location’s Profile in Moz Local. Quick Links: As you can see, the foundation of good SEO begins with ensuring crawl accessibility, and moves up from there. Contact Form Submission) and choose a type. Moz Local cannot pick up or validate against a hidden address. The tool identifies your brand name, along with a wide variety of brand searches, such as product names, and more. Add your robots. A score of 61%-100% is considered a High Spam Score. Moz Local Raise your local SEO visibility with complete local SEO management. Listings are core to your efforts to get ranked, discovered, and chosen, and they require thoughtful, on-going management. Download now. Spam Score is based on our machine learning model which identified 27 common features among the millions of banned or penalized sites in the data we fed it. There is no guarantee that this will work, but trying this would be my first step. The Local SEO Cheatsheet. It is also meant for SEO and marketing agencies with local business clients. The Web Developer's SEO Cheat Sheet 3. — down to simple words and phrases, those are your primary. Join the Moz Community for free to explore our Q&A forum, industry events & networking opportunities, exclusive access to new tools, & trusted agency recommendations. S. Why and how NAP. Full keyword analysis with Ranking. The Essential Local SEO Strategy Guide: Dive into our comprehensive beginner's guide to SEO marketing for small businesses. For example, if your business is referred to. Delivering clear and effective SEO reports is essential to explaining results, showing value, and exploring opportunities and recommendations. Do not use gzip on image files. Use Gzip, a software application for file compression, to reduce the size of your CSS, HTML, and JavaScript files that are larger than 150 bytes. Open Link Explorer in a new tab. These features are creating shifts in the importance of factors that are driving local search today. A physical location in your city search directories. Hopefully, you already have the first two, so let's make sure you have the right data. Monthly plans available. Local SEO is the practice of optimizing a business’s web presence for increased visibility in local and localized organic search engine results. C. Local SEO Certification - In this six-part Certification, you’ll receive nearly six hours of on-demand, instructor-led content, covering the fundamentals, local competitor research, location data management, reputation management, and measuring and tracking success. Evergreen Tip. SEO Learning Center Broaden your knowledge. They're particularly popular in the retail, travel and gambling sectors. You can use the left-hand navigation to browse by section or the search bar to query a specific phrase. 98 minutes | FREE with a Moz Subscription or Free Trial! Valued at $59. Summary: For small, midsized, and enterprise businesses, Moz Local offers a competitive solution to local listing management. Internal Links are hyperlinks that point to another webpage (or resource) on the same website/domain. Campaigns can take 1–3 months from launch until fulfillment. The cheapest plan is the Standard option at $99/month for one user. 3. This includes building backlinks, acquiring citations and social mentions, and fostering partnerships with authoritative websites. The Beginner’s Guide to Social Media. The REP also includes directives like meta robots, as well as page-, subdirectory-, or site-wide instructions for how search engines should treat. Put your skills to work. 1. Link building is the process of acquiring hyperlinks from other websites to your own. Google’s Keyword Planner, perhaps the best available keyword tool available, is famous for not surfacing most long-tail keywords. Peter J. Local SEO is the practice of increasing the search visibility of brick-and-mortar businesses — those with physical locations. 5. Moz Local is a location-based service, which means that you must purchase a subscription for any location you wish to manage through the tool. This guide was written specifically for local business owners and marketers at the small to medium business level. This check presence feature is free to all Moz community members. Moz Local Raise your local SEO visibility with complete local SEO management. This event will begin at 5 p. Moz API Power your SEO with our index of over 44 trillion links. Click on Improve with Moz Local. Security critically important. GA4 also relies far more heavily on machine learning and aims to help analysts forecast with predictive analytics. In the Content field, you can also upload an image by clicking on the small camera icon. Moz Local Raise your local SEO visibility with complete local SEO management. Here are 6 smart things to try that could sweeten your local business’ summer success. Moz Local Raise your local SEO visibility with complete local SEO management. Build citations Create a free account. Compare SEO ProductsBeing able to go to clients with daily feedback and super-targeted optimizations backed by metrics… that’s invaluable for us. Local SEO is more than just updating your name, address, and phone number. In our local search ranking factors context, website elements that are strongly believed to impact rank include: Domain Authority - Domain Authority (DA) is a search engine ranking score developed by Moz that predicts how likely a website is to rank in search engine result pages (SERPs). 2. ”. Based on your goals and the obtained data, you might decide to establish a backlink from the domain or identify it as a potential collaborator if it’s another website. This value is dependent on a number of factors, such as the linking page's authority, topical relevance, HTTP status, and more. Manage Your Listings. Create original and helpful content. Compare SEO Products This guide outlines which directories your location data will be submitted to based on your Moz Local subscription level. Local SEO is the practice of optimizing a business’s web presence for increased visibility in local and localized organic search engine results. The newest revision of the Google Analytics platform was released in October of 2020. Every two years, Moz surveys the opinions of dozens of the world's brightest search marketers and runs correlation studies to better understand the workings of search engine algorithms. Filter for accounts with zero locations. 2 days ago · The official telecast of the Macy’s Thanksgiving Day Parade will air on NBC and be simulcast on Peacock. STAT SERP tracking and analytics for enterprise SEO experts. The Essential Local SEO Strategy Guide — Chapter 5. " Then, click the "Create a secret" button. Moz API. 56% auto-generated an SGE display without. and home services businesses that ranked on the first page, and then I reviewed those pages and analyzed the features that they. For the first three search results, you’ll also see important SEO metrics like the number of referring domains, number of backlinks, estimated search traffic, etc. Moz Local Raise your local SEO visibility with complete local SEO management. It took us a grand total of 15 minutes to get ~50 locations set up in the platform and ready for distributing data. In this example we need. Business name, phone number, and address. Click Allow to give Moz Local permission to manage your Google Business Profile. You just need to enter your domain’s root URL (like HubSpot. First thing first, pop your seed phrase into the Keyword Suggestion report of Keyword Explorer. You can also display your knowledge with your Linkedin Moz SEO Essentials certification badge. Moz Local Raise your local SEO visibility with complete local SEO management. While technically not part of the audit itself, these are simple checklist items to help deliver the best data, gain access to additional tools, and in most cases, make the auditing process a hundred times easier. Bonus Step #2: Use a Site Audit Tool. For example, if your. In the following window, type “Google Analytics" into the search bar on the top right and hit enter. Mobile voice search is three times more likely to be local-based than text search. Most goals for local businesses will either be a Destination or an Event. If a user can convert in each visit (such as by buying a product), divide the number of conversions by the number of sessions (the number of unique times a user came to your site). It’s good to know that 37. We’ll go step-by-step through each of the tabs in your left-side dashboard menu. She is a consultant, columnist, local business advocate, and an award-winning fine artist. 14. Select the domain type for your competitor. Moz Local. SEO Learning Center. So this is something where we've actually seen the caption be more important than the alt attribute when it comes to Image Search. Fill in the survey (this will help us identify in the future where we can improve) Please note: Your subscription is not cancelled until the completion of step 4. “vegan burger near me”). Moz Local is an automated listing management tool with active and continuous syncing of location data to our partner directories. org, microdata, and structured data. Step 2: Paste your keyword list into the “Enter Keywords” box: Step 3: Take a quick water break, because KWE will take a minute to gather data. So let's say, okay, here we are in Sequim, Washington, population 6,669. The most effective location data management solution: distribution to the directories, sites, and apps that factor in most to local search results. 2. Consider the recipient's preferences, interests, and the occasion for which you're creating the gift box. Once the data is in view, sort by and evaluate average monthly search volume: Woohoo!Welcome to the Professional's Guide to SEO! Over 14 million people have cut their SEO teeth on our Beginner's Guide to SEO, learning the ins and outs of search engine optimization from scratch. 24 at Fort Walton Beach Landing, 139 Brooks St. Then, enter your domain and click Analyze. So if you've never paid any attention to Local SEO, it's time to start lifting, bro. There’s even more that good local brands can do. Uniquely crafted, Moz's Local Business Content Marketing Guide provides a multi-faceted approach to content marketing. 2. . S. This endpoint will return URL Metrics for both the source and the target. Capture the photographer next door: Partner with local influencers. Our vetted marketing consultants have a proven history of excellent client work, a strong alignment to Moz’s core values, and are backed by Moz Tools to ensure you get access to top-notch SEO data every. GA4 has more predictive analytics, insights, as well as more data visualizations than UA. Choose the Premium Plan: Select the Moz Local Premium plan that. Moz, Cost: Free. To learn more about the course, head to the Moz Academy page. Write compelling and click-worthy titles. Lover of spandex. The digital tool provides other features, as well — such as the number of unique external linking domains (Linking. At that next meeting in which you are training staff who directly interact with your. One of the key ways in which Google Business Profiles provide customer service is via the presence of accurate hours of operation. If there’s a map pack and/or some local “blue link” results, it has local intent. Moz is a widely-known alternative to the most well-known software solutions in the SEO industry – Semrush and Ahrefs – but they have a specific product that is focused on helping local businesses maximize their online visibility, Moz Local. MOZ LINK EXPLORER: World's best BACKLINK CHECKER with 40 trillion links. We leverage the data to scale our analyses so we can get to the insights our customers need as fast as possible. The difference between Schema. It’s my pleasure to bring you this annual re-cap of one of the industry’s best-loved events. It's also a great way to earn valuable links when you're marketing a local business. Here are some general local SEO ranking factors: Google Business Profile (GMB) for business owners. Instead, compress these in a program like Photoshop where you can retain control over the quality of the image. Editorial Staff at WebNots are team of experts led by Nagasundaram Arumugham. Google is such a fundamental local business asset that many local SEO experts don’t term it a “citation. The overall ease-of-use of Moz Local is the main selling point for me. Select your Google account from the Local Listing Connector. Learn to make the right local search marketing moves for B2B in this Moz Blog post. In my opinion, these concerns are largely unfounded. The update was confirmed on the 22nd but may have rolled out as early as the 19th. Conduct thorough keyword research. National. STAT SERP tracking and analytics for enterprise SEO experts. Evergreen Tip. Moz – Yes, a 75% discount. 1 Reply Last reply. The cheapest plan is the Standard option at $99/month for one user. Moz API Power your SEO with our index of over 44 trillion links. Cost them PageRank. g. If they left the. SEO Learning Center Broaden your knowledge with SEO resources for all skill levels. This factor has been climbing from position #8 in 2014, to position #4 in 2015, to claim the #1 spot in 2017. Click on the Replace button to update your card. This offering is free within Moz Academy. Yes, you can manage multiple locations within the same account. Take an exam at the end and receive a certification badge as proof of your proficiency and accomplishment. “Amy’s Drive Thru Corte Madera”). This includes claiming a business listing to ensuring a local business appears in a local Google search. Moz Local Raise your local SEO visibility with complete local SEO management. Local search engine optimization (SEO) is crucial in helping businesses thrive in their respective markets. You can specify filters and the scope for the data returned - for example, you can request a list of pages linking to your target. It is my great pleasure to announce the release of Moz's third guide for marketers, written by the inimitable Paddy Moogan of Distilled: We could tell you all about how high-quality, authoritative links pointing to your site benefit your standing in the SERPs, but instead we'll just copy the words straight from the proverbial horse's mouth. 12 min read . SEO Strategy - The One-Hour Guide to SEO, Part 1: Keyword Research - The One-Hour Guide to SEO, Part 2. Moz Pro Your all-in-one suite of SEO essentials. The Local SEO Cheatsheet [Free PDF Download] : Download your free 5 page Local SEO Cheat Sheet. People are scared for a number of reasons; they worry that linking out could: Harm their reputation. For MozCon 2024, we have a Livestream broadcast pass option for those who are unable to join us in-person. When defining the strategy for your link building campaign, you’ll need to think about the types of links you need to get. STAT SERP tracking and analytics for enterprise SEO experts. Learn. Audit competitors to discover their strengths and weaknesses. Click on the Save Changes button. Learn everything you need to know about integrating GA data into your SEO processes with this. Our free trial is free to use, however in some cases your card will be authorized which may require an authorization charge of up to $1. The rest of the information is automated for you. Beginner's Guide to SEO The #1 most popular introduction to SEO, trusted by millions. . I did some research on the top 50 pages in the U. Keyword Explorer to discover and priorize the best keywords to target; True Competitor to instantly identify competitors and websites competing for the same SERPs as your website; Link Explorer for SEO backlink analysis and link research; MozBar with link data to help you examine and analyze important search,. Title & Content: Write a Title and Content for your post. Meanwhile, Time’s Top 100 photos focus on the mighty power of imagery to make an. Kayla Armstrong Beyond Trending (US) View original content to download multimedia:. Moz Pro Your all-in-one suite of SEO essentials. Perform necessary technical SEO optimizations or audits. Moz Pro Your all-in-one suite of SEO essentials. And now, for the first time, we're introducing. Moz metrics like Spam Score help us drive effective results day in and day out. To cancel renewal on your Moz Pro paid plan or Moz Pro free trial, please follow these steps: From the Subscriptions page select Cancel Plan. You can manage multiple locations within the same dashboard and login, but each one will need to have its own subscription. Tip number one, A/B testing or simply testing. Linking is common practice on the web - expected and respected by users of all kinds. The tool will populate the Domain Authority, Page Authority, and all-new Brand Authority for the domain entered (as well as a bunch of other super helpful. com. " With the Moz Pro all-in-one SEO tool suite, you get the insights you need to rank higher, convert more traffic, and drive measurable results. MozBar Chrome Extension. SEO Learning CenterStep 3: Navigate to the "Inbound Links" tab. It was called SEOmoz, and started as a blog and an online community where some of the world's first SEO experts shared their research and ideas. The first thing you'll see under the Rankings Summary panel is your Search Visibility and how your competitors stack up for the keywords being tracked in your. Sarah is CEO of Moz and has been at the company since joining as the eighth employee in 2007. Expand the “Search Engine Robots” dropdown. Local business listings are core business assets. USER MANUAL Your Guide to Getting Started with Moz Local Mo ser’ anual 1 Thank you for choosing Moz Local to manage your brand’s location data — we’re happy to have. While only one talk at MozCon 2023 was specifically local SEO-focused,. Click the START SYNC button in the upper right you can turn on auto-sync from the Locations Dashboard.